In affiliate marketing, what does an affiliate typically earn a commission for?
AnswerReferring sales or leads to a merchant
Affiliates promote a merchant's products and are paid when their referrals lead to sales or sign-ups.
Business · Facts & stats
Affiliate facts & stats
7 fact-checked facts about affiliate marketing, each with the reason behind it. 5 more are in today's round and join this page after it closes.
The basics
What is an affiliate link?
AnswerA tracked link that credits the referrer
Affiliate links carry an ID so the merchant knows which affiliate sent the visitor.
Going deeper
If 200 people click a link and 5 of them buy, what is the conversion rate?
Answer2.5%
5 divided by 200 is 0.025, or 2.5%.
In affiliate marketing, what is an affiliate network?
AnswerA middleman connecting merchants with affiliates
Affiliate networks handle tracking and reporting between many merchants and affiliates.
What is a 'landing page'?
AnswerThe page a visitor arrives on after clicking a link or ad
A landing page is built for visitors arriving from a specific link, ad or campaign.
Expert level
What does 'UTM' in UTM tracking parameters stand for?
AnswerUrchin Tracking Module
UTM tags are named after Urchin, the web analytics software they came from.
Which US agency's guides require endorsers, including affiliates, to disclose paid relationships?
AnswerFederal Trade Commission
The FTC's Endorsement Guides say material connections, like earning commissions, should be clearly disclosed.
Know these cold?Today's round is five questions like these, 20 seconds each. Your streak and level follow you to every arena.Play today's round